Specialty Fashion Group

Specialty Fashion Group (SFG) is the largest retailer of women’s fashion in Australia, making women everywhere look good and feel great through five diverse brands that offer style and value.  The company’s brands include Autograph, City Chic, Crossroads, Katies and Millers.

The founding management team - Sam Moss, Ian Miller and Gary Perlstein opened the company’s first two stores in 1993 in Surry Hills and Wollongong under the trading name of Miller’s Fashion Club. By December 2003, 20 stores were trading as Miller’s Fashion Club in NSW and the ACT.

SFG sells a garment every second in Australia, New Zealand or the United States through our portfolio of about 900 stores and our seven online businesses.

SFG has one of the largest women’s customer communities in Australasia with 6.2 million members and can reach over 1.5 million members through email. Our members’ loyalty is high, representing over 80% of sales.

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